Blog
Technical notes, SEO strategies, and practical lessons from building products for global markets.
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Is SEO Dying? How One Indian AI Generalist Made $100K in 5 Months—and Doubled the Exit Multiple on the Next Deal
Notes from a podcast with Deepak, an Indian AI generalist: MicroSaaS exits, why SEO is at an inflection point, perception optimization, AI swarms, and how to stay relevant on the next internet.
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New Game Tool Site: First Week Data Review
From spotting a trending search term to launch on March 21st — a full breakdown of the first week: 844 GSC clicks, 39K impressions, 916 GA active users, and lessons learned.
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How to Minimize the SEO Impact of Domain Migration: A Complete Guide
Based on Wang Feng's talk at the 2026 China Google SEO & GEO Conference, this guide covers pre-migration preparation, day-of execution, post-migration monitoring, and the four core principles for minimizing SEO loss during domain migration.
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Rebuild Your SEO Thinking from Search Engine Fundamentals
Based on GeFei's talk at the 2026 China Google SEO & GEO Conference, this article explains how to build a systematic SEO framework by understanding the three essences: the internet, search engines, and SEO itself.
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Founder-Led Distribution: Turning Authority into a Scalable Demand Engine in the AI Era
Why B2B SaaS founders should leverage personal branding and LinkedIn content to drive growth, and how to launch a founder distribution flywheel in 30 days.
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4 Overseas Marketing Experts' Honest Advice: The Biggest Problem for Chinese Companies Isn't Product—It's Not Understanding the Customer
In a roundtable discussion, 4 overseas marketing experts who have served Chinese companies for years shared real observations on customer research, pricing strategy, website localization, and brand building.
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A "Failed" Micro SaaS Retrospective: 8 Months, 1,000+ Users, $0 Revenue — What I Learned
A Micro SaaS startup story from inception to shutdown by Meta's cease-and-desist letter. Though the project ultimately closed, the lessons learned may be more valuable than any success story.
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GEO Case Study: How a New SaaS Brand Achieved 12K Monthly LLM Referral Traffic
A breakdown of Span's GEO playbook — SEO foundation, brand building, and LLM data source influence — showing how a new AI Face Swap tool grew from zero to 12K monthly sessions from ChatGPT, Perplexity, and other LLMs.
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Perception Engineering: How SaaS Companies Win Before Prospects Visit Your Website
A breakdown of Jonathan Kiekbusch's Perception Engineering Framework — how AI is reshaping buyer decision-making and what SaaS companies must do to manage their AI reputation.
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Reddit Brand Marketing in Practice: How a Trust-First Strategy Keeps Comments Alive and Gets Cited by AI
A breakdown of Jolly SEO's Reddit marketing playbook — 3 hard-won lessons on SubReddit selection, authentic writing style, and the details-downsides-dialogue formula that cut comment deletion rates from 45% to under 3%.
